The end of the Mt. Fuji climbing season is marked by the Yoshida Fire Festival held in Fujiyoshida city, Yamanashi.

It is rated one of the "three most unique festivals in Japan" and is designated a significant intangible folk cultural asset of Japan.

On 26 August, when the veil of darkness falls, huge torches are lit along city's streets in traditional neighborhood, turning the night into a sea of fire and festivity. Everyone is fired up, and so is Fujisan as seen in red color.